Do your customers only speak one language? Think about it. Really think about it. With the world practically globalized in all aspects of life, is it really efficient to only market to your audience in one default language?
The answer is no. It doesn’t. Many languages are spoken by your clients on a daily basis. Cater to them in their native language so that you can expand your reach and thus your profitability. Do you think that global brand such as Adidas and Coco Cola only market in English or German? Absolutely not. They go after all languages because they recognize that every one, regardless of language, can drink soda or wear sneakers.
Market to all, literally.