Think of how many times a day you search to find things. Your customers are searching just as much.
Search Engine Optimization is the fundamental marketing strategy to any digital or traditional marketing campaign. If you’re not getting discovered on search engines, then your business is invisible for all intents and purposes. If your business is invisible, how will you grow awareness for it in a world where everyone is constantly searching for everything? How much profit would your business make if it would have search visibility for none branded terms such as “South Florida Italian restaurant,” “affordable auto repairs in Nashville,” or “San Diego orthodontist?” Remember, everyone is searching. What are you doing to get discovered?