Many of us will be headed out this Friday evening to enjoy food and drinks with friends and family. Many of the options vary from Italian to Greek and everything in between. Notice all of the people around you. Notice the different cultures. Languages. How do you capture them as a business to make everyone connect with your establishment and gain repeat business? You break the barriers of marketing. The barriers of society. Go after those cultures by communicating your message in their languages and in their locations. Have them discover you while they search at 3:00pm on Friday for a place to grab a drink later that evening for happy hour. Take an extra step and have your bar menu in their language as well to make them feel comfortable. Don’t limit your business to only one language. There’s plenty of opportunity out there if you go after other languages and cultures.