FIFA has always been viewed as the ultimate sports organization in the world. Such a powerful and dominating force of influence in culture and societies. FIFA has always been able to break any barrier with the “beautiful game” as the ice breaker for any conflict that exists in the world. Soccer is such a powerful draw due to it’s artistic players and their impressive talents on the field that every weekend they give their fans an illusion of magic and surreal hope. It’s almost hypnotizing. This devote attention is what makes marketing executives drool over the on-field and off-field opportunities for their products. The amount of money that players and teams get from their sponsorships, far surpasses their weekly wages of $300,000 per week. Fly Emirates reported paid about $200,000,000 to have their logo on the front of Real Madrid’s jersey for 5 years. That’s about $40,000,000 a year in which the team might play about 45 to 50 games. So about $1,000,000 a game in order to have their logo on the front of the historic jersey.
The true question out of this FIFA scandal is who is really to blame for the corruption? The fault might just fall with the hungry marketing executives that will do anything to get the best placement and exposure for their products. What VISA has recently said about FIFA is amazing. An actual sponsor that pays ridiculous amounts of money for unparallelled advertising opportunities are actually willing to walk away from those opportunities. Where are the rest of the sponsors though? Do they not want to show their face because maybe they were too involved in the bribes that led to this corruption?
There needs to be control of advertising bidding similar to the ISO 9000 exists for day to day business. If there are no controls then nothing will change regardless of who is leading FIFA or any other powerful organization. Soccer has been tainted before with fixed games scandals. It’s not easy to come back from those set backs, but this new scandal might be the biggest hit to the game. Sepp Blatter needs to finally come to terms and step down. Not just for FIFA, but for the game of soccer in order to survive and continue to grow.